Worried About Your Commission? Learn to Show Your Value
Buyer’s agent compensation offers seem set to disappear from your local multiple listings service by this summer. And the effects will be wide-ranging.
What’s Next for the Spring Market?
Whether you’re a brand-new agent or a 40-year veteran, I sat down with market intelligence expert Rick Sharga to get the answers you need to cope with what’s ahead.
ChatGPT and Python: The Dynamic Duo Redefining Real Estate Marketing
If you want to become a dominant player in your market in 2024, it’s time to leave behind many of the old-school marketing and lead-generation strategies from the past.
Boost Your Real Estate Game with These Hot Data Tips
The National Association of Realtors’ 2023 Profile of Home Buyers and Sellers is packed with insights that can help you take your business to the next level in 2024.
Ditch the Doom and Gloom About Real Estate Commissions
Associations, brokers, agents and MLS leaders shouldn’t assume that defendants in the commission lawsuits can win on appeal – and that agent commissions will go down in the lawsuits’ wake.
What Might Happen After the ‘Bombshell’ Verdict?
The most important step that the industry can take across the board is to make buyer-broker agreements mandatory in every transaction. But more may need to be done depending on the case’s final disposition.
The Rules of the Road for New – and Not-So-New – Agents
Top producers’ most important skillset is their ability to build strong connections with the potential leads they meet. Here are 10 ways to do what they do, and achieve similar success.
Buyers’ Agents’ Fate Is Sealed – If They Don’t Prove Their Value
Anywhere Real Estate’s $83.5 million settlement agreement and RE/MAX’s similar, $55 million settlement agreements in the so-called “bombshell” lawsuits together form a watershed moment.
Ways Agents Can Stop Paying for Leads
Before forking over 40 percent of your commission, try working with a few of these ideas to obtain high-quality leads at a fraction of the price you’re currently paying for leads.
How to Sell a House in a Down Market
Increased interest rates, soaring inflation and lack of inventory are exerting downward pressure on prices as the market continues to sputter in other parts of the country. Are you to thrive in tomorrow’s potential housing market?
Women are the Masters of the Financial Universe – They Just Don’t Know It Yet
As the Baby Boomer men die off during the next five to eight years, women will have sole control over an astounding $32 trillion dollars of the country’s wealth. Sadly, many women are totally unprepared to handle what’s ahead.
Generate Huge Contributions for Local Nonprofits While Building Your Agent Brand
If you volunteer or are passionate about a cause, there’s a powerful new way to use real estate charitable giving to achieve all three objectives.
Could the ‘Great Renovation’ Be Around the Corner?
Institutional buyers and iBuyers are vanishing. More and more listings are going to need major work done. And both Gen Z and Gen X investors are looking to real estate for passion projects. Could we be on the brink of major change?
Common Real Estate Questions that ChatGPT Gets Very Wrong
Some in the real estate industry are arguing that AI answers to lead-qualifying and simple questions from buyers and sellers are a far more accurate, dependable and inexpensive than dedicated phone staff. Nothing could be further from the truth.
Top-Tier Lead-Generation Tips, and How to Convert Them
As we put 2022 behind us and confront the challenges of high mortgage interest rates coupled with fewer sales and lower prices, marketing fundamentals will be more important than ever in 2023.
Are You Up for a Down Market?
Anyone who has experienced a buyer’s market with few transactions and plunging prices is familiar with the concept of “chasing the market down.” Here’s how to help your sellers from making that terrible mistake.
Stop Wasting Money on Tech You’re Not Using
As we move into a market with fewer transactions and potentially falling prices, it’s more important than ever to zero in on what works and eliminate every unnecessary cost in your business.
DOJ-NAR Lawsuits Open Up a Can of Worms for Agents, MLS Services
It’s becoming increasingly apparent that the Department of Justice wants to force buyers to pay their own commissions. How would the real estate industry change?
Hot Property Trends for 2022
Frothy prices, affordability walls, inflation and interest rate increases – how will all this play out in in 2022?
Why Consumers Will Love Zillow Even More in 2022
Zillow also announced a game-changing partnership with DownPaymentResource.com last month that will add down payment assistance information to each listing. Believe it or not, this can be a boon for a real estate agent’s business.
