What in the world is Mortimer Zuckerman thinking?
Thursday, August 27th, 2009Mortimer Zuckerman, Boston Properties chairman and New York media mogul, recently reaped $50 million after selling nearly 10 percent of his holdings in our hometown-based real estate giant.
So guess where he’s going to put his profits? Into a promising biotech firm? A hot social networking outfit?
Wrong, into printing presses for his feisty New York tabloid, the Daily News.
As a veteran of the newspaper business, all I can say is bravo, Mr. Zuckerman.
Naturally, though, the move to cash out in one increasingly troubled business – commercial real estate – and pump money into an industry with far more troubles, newspapers.
The Wall Street Journal points out Zuckerman has been fairly dour in his recent public statements about the health of the economy. That, in turn, points to more tough times for the already reeling commercial real estate industry, now struggling to fill tens of millions of square feet of empty office space.
So the decision to cash in some of his stock in BP makes sense in that context – things are likely to get worse in the nearterm, not better.
But investing that money into new printing presses for a proud but struggling Big Apple tabloid?
I like it, but I am not sure this is going to be a big money maker.


