What’s hot? Try tourism, marketing and manufacturing
Thursday, January 12th, 2012The Fed just released its latest Beige Book on the state of the Greater Boston economy.
It makes for a pretty interesting read.
Right now tourism, consulting and manufacturing (as in high-tech stuff, not widgets) are what’s hot.
Commercial real estate? Well, not really. And residential real estate? Definitely not.
Of note:
Tourism on fire: Travel and tourism saw sales and revenue jump by as much as 8 percent in 2011. Based on advanced bookings, 2012 looks to be a “robust” year as well, industry officials say. Local hotels are projecting a 10 to 12 percent increase in room revenue, while restaurant sales could jump 3 percent this year, doubling the modest 1.5 percent gain in 2011.
A manufacturing bright spot: Of 13 local manufacturers contacted by the Fed, nine reported higher sales, two said revenue was flat and two reported a dip. Of the two that saw sales declined, both were involved in the volatile semi-conductor market. Concerns about the Euro Zone crisis and its impact on demand remain, but firms are hiring, albeit slowly and in small numbers
Marketing makes a comeback? Marketing and ad firms saw 8 to 9 percent growth in 2011, with business particularly picking up in the last three months of the year. Here’s a telling, and encouraging, excerpt from the Fed report.
Contacts note that many clients have a lot of cash and are becoming more confident that - despite risks - the U.S. economy will “muddle through” and thus are willing to spend. In addition, consulting firms have seen a shift in demand towards services that can be directly tied to the bottom line such as sales and process efficiency rather than strategy and management.


