April 20, 2014 | Updated 3:00am

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Sunday, January 23, 2011

Go Fish

Interactive Media Proves Lucrative For Advisory Cos.

Local Consultants Stepping In As Banks Explore Social Media


Marketing firm Pannos Winzeler first started its major push for getting banks into social media at a 2008 American Bankers Association marketing convention, recalls Jim Pannos, president of the New Hampshire-based firm. At the time, the bankers’ response was underwhelming.

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