July 29, 2015 | Updated 11:46am

E-mail Address


Most Popular

Sunday, April 28, 2013, 3:00am

Market Share

Attracting The Younger Customer

Where’s The Growth? Who’s Buying? How One Bank Found Out

As a well-established community bank, we at Peoples Federal Savings Bank have long understood the need for younger customers. But two years ago, we were surprised to learn that our customers, with an average age of 55, were considerably older than we thought. It really was a wakeup call for the bank, where I am president and CEO. Our market area is the city of Boston and its surrounding communities of Allston, Brighton, Brookline, Jamaica Plain, Norwood, West Newton and West Roxbury. We have been serving these neighborhoods for 120 years. But two years ago, we knew we needed to do something different.

This content is available to subscribers only

A valid subscription is required to read the article or use the tool you've selected. Already a subscriber? Please enter your information below to log in.

Don't have a subscription yet? You're missing out. Subscribing to Banker & Tradesman gives you unlimited access to all of our award winning content and data tools. Interested in subscribing? Click here now to signup for a new account, or activate your web account if you are a new print subscriber.

Forgot Your Password?

Please enter your e-mail address above so we can send you an email which will allow you to reset your password

Sign In

Become a Subscriber For Less Than $1 Per Day

Our subscribers have access to the most current, comprehensive real estate and credit records available for the state of Massachusetts. We are the only body that collects all transaction data from every city and town in the state - and we deliver that vital information via our Records & Research section as fast as we can.

By becoming a subscriber, you will have access to all of our credit and real estate records dating back ten years, searchable by address, name and transaction date. This is valuable intelligence that you can use every week to make decisions and grow your business. Become a subscriber today!

Subscribe to Banker & Tradesman