Credit Union Buys Centrum’s Naming Rights in $5.2M Deal
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| Marlborough-based Digital Federal Credit Union has paid $5.2 million for the naming rights to the Worcester Centrum as part of a 10-year agreement. The building will be rechristened The DCU Center in December. |
By Jennifer Jope
Marlborough-based Digital Federal Credit Union’s name will soon be in the bright lights. The credit union recently purchased the naming rights to the Worcester Centrum in a 10-year, $5.2 million deal. While some credit unions are tipping their hats to DCU, bankers are angered by the recent developments. DCU officials say they are simply utilizing the latest marketing strategy.
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