Local Players Brace For BofA’s Impact
Bankers Note ‘Aggressive Environment’ in Merger’s Wake; Local Institutions Redefine Marketing, Service Strategies
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THOMAS QUINN
Changes yet to come |
By Katie Curnutte and Jennifer Jope
Their signs are up and television and radio spots are running, but North Carolina-based Bank of America’s impact on the New England marketplace isn’t yet being fully felt. In the interim, community banks and credit unions are bracing for the increased competition sure to be created by the banking behemoth by implementing new marketing strategies.
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