Developers Trying Innovative Marketing, Branding Methods
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| Residential Design 2005, a convention and tradeshow organized by the Boston Society of Architects, was held last week at the Seaport World Trade Center in Boston. |
By Aglaia Pikounis
Housing developers in cities like New York, Boston, Philadelphia and Chicago are adopting marketing and branding strategies that have been used for years by urban retailers and hotel operators.
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