Black-Owned Banks to Compete Online
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KEVIN COHEE
Starting a ‘movement’ |
By Andrea Gregory
In a deep baritone voice, Kevin Cohee, chairman and CEO of Boston-based OneUnited Bank, began inviting radio listeners to join OneUnited last month. OneUnited calls the pitch its Dignified Invitation Campaign, which is intended to attract new consumers now that the bank has added a virtual bank to reach beyond the four cities in which it has physical branches.
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