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 Issue of March 20, 2006 
   

Are You Using Technology to ‘Customerize’ Your Business?

Matthew Ferrara is Banker & Tradesman’s real estate technology writer. He is the founder of Matthew Ferrara Seminars (mfseminars.com), a Boston-area company that provides technology training to real estate professionals nationwide.
By Matthew Ferrara
It’s no surprise to say that the real estate industry isn’t what it used to be. The pace is faster. The tools are different. The customers are savvier. And the business has modernized to adapt to these changes.

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