Lenders Use Creative Methods of Attracting More Customers
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| Milford National Bank and Trust Co. is among the institutions that have attempted to use “outside the box” strategies in order to strengthen their mortgage referral bases. |
By Andrea Gregory
The concept was sound but the weather didn’t agree. That’s the way Don Bishop, vice president of retail lending for Milford National Bank and Trust Co., described the company’s latest effort to broaden its mortgage referral base.
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