Mortgage Lead Service Triggers Industry Storm
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| Hingham-based Intellidyn Corp., which has its headquarters in the building pictured above, offers a credit trigger service it calls IntelliAlert. Also being offered by the nation’s three biggest credit reporting agencies, trigger programs generate targeted prospect lists of potential borrowers for mortgage lenders. |
By Andrea Gregory
Credit triggers, a lead-generating service the nation’s three biggest credit bureaus have recently begun selling to lenders, may be transforming the mortgage origination process into live auction, a trend that has many industry watchers worried. The concerns don’t end there, however, as some local lenders and mortgage trade groups are questioning whether the practice is legal or ethical and have expressed concerns about consumer privacy issues.
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