Banks Focus on Branch Design As a Way to Generate Business
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| Taunton-based Bristol County Savings Bank passed the $1 billion in assets mark last year and opened its eighth Massachusetts branch in Dartmouth earlier this month. |
By Amy Wyeth
A brand-new branch symbolizes growth – a happy situation for any bank. But for a growing number of financial institutions these days, it’s more than a symbol. The design of the building itself is a strategy to generate more business.
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