Front Page
The Teller
Editorial and Opinion
Profile in Commerce
Banking & Lending
Commercial & Industrial
Residential Real Estate
By the Numbers
Work in Progress
Real Estate Records
Credit Records
NATIONAL NEWS
Supplements
Browse
Back Issues
Records
Classifieds
Other Publications
Browse
Advertising Info
Article Reprints
Contact Us
Editorial Calendar
Newsstand Locations
 Issue of March 5, 2007 
   

Eastern’s True Blue Campaign Designed to Reposition Bank

One image from Eastern Bank’s True Blue ad campaign is that of Boston College quarterback Doug Flutie celebrating his famed “Hail Mary” pass against the University of Miami in 1984.
By Amy Wyeth
Eastern Bank is trying something new, something companies that are big – or want to be – focus on like a laser: creating a brand.

Subscribers, click here to read entire story | Click here to purchase a subscription

 


Publishing Systems Powered By