Use the Internet to Market Homes, Not Just Advertise Them
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| Matthew Ferrara is Banker & Tradesman’s real estate technology writer. He is the founder of Matthew Ferrara Seminars (mfseminars.com), a Boston-area company that provides technology training to real estate professionals nationwide. |
By Matthew Ferrara
Marketing dominates the real estate brokerage process. It is used to promote companies, generate leads, sell homes and swap referrals.
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