Speed, Caution: Architecture and Language in the Back Bay
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| Niketown, located 200 Newbury St. in Boston’s Back Bay neighborhood, employs form and materials to speak to pedestrians, up close and personal. A highly detailed and complex building, it speaks clearly to 25,000 pedestrians who walk slowly past it each week. |
By Jeff Stein
Usually, people can tell where in the world they are by the common language being spoken around them.
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