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Issue of March 24, 2008 |     |
 Attracting Business Lies in a Firm’s Marketing We recently heard the following advice from a 20-something on how to market to young people: “We don’t want you to come to us. We want you to give us a reason to find you.” That comment is the essence of the adage “business comes to the expert.” Your audience needs to be aware of your knowledge and perceive it as beneficial to them. Subscribers, click here to read entire story | Click here to purchase a subscription
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