Specifying Product Traits Offers Clarity
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| PAUL R. BERTRAM Jr. is director of environment and sustainability for the North American Insulation Manufacturers Association in Alexandria, Va. He is a fellow of the Construction Specifications Institute and a past vice president of the institute. |
Daily exposure to products that assert an environmental green marketing claim of some sort has created great confusion in the public eye about how such claims should be considered. Are the products actually green, or are they simply unsubstantiated marketing ploys that have become known as greenwash?
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