Apple Computer Store Features ‘Must Have’ Core Design
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| The design of Boston’s new Apple store by Bohlin Cywinski Jackson Architects serves as a powerful metaphor for the computer company’s customer-centered business. |
By Jeff Stein
The goal of product design is to create an object that is so elegant, so useful and so desirable that a potential customer can only say: “I must have it!” Given the number of competing manufacturers for any product – a coffee pot, a car, a computer – and the fact that those manufacturers assemble their products out of essentially the same components, often only the product’s design can elicit such a re-sponse; only design can make the sale.
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