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Articles in "Growth Strategies"
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Stop Blaming Economy, Start Taking Responsibility (posted 12/09/12 at 3:00am)
The end of a year always calls for some reflection, both personal and professional. Businesses in Massachusetts and across the country will be reflecting on the decisions they made in 2012, but even more importantly, they will be looking forward to 2013 and ways they can start on the path to success or continue to grow.
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Target Your Audience Before Launching Marketing (posted 12/09/12 at 3:00am)
With the housing economy showing signs of life again, many Realtors and mortgage brokers are in a position to reinvest in their businesses. For the past few years, it was hard for this group to plan marketing campaigns, since a consistent revenue stream to fund marketing was hard to predict. As a result, they did nothing, or engaged in marketing plans that they could afford at the time with no real ability to benefit from a well thought-out campaign.
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Financial Industry Leaders Must Maintain High Standards (posted 12/09/12 at 3:00am)
As the global economy continues to recover from the Great Recession, it’s critical – perhaps now more than ever – that our nation’s business leaders and policy makers evolve and adapt to the ever-changing business environment.