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Articles in "Financial Marketing: Building Your Brand"
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Sustaining Social Media Efforts Requires Vigilance (posted 06/11/12)
When social media was in its infancy, most of the questions we got were related to getting started, launching a new site and the whole issue of why social media is important. Today, many of the questions and concerns center on how to do a better job of managing existing social media efforts, how to measure them and where to take them into the future.
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Meet Willy Loman, ‘Business Professional’ (posted 06/11/12)
Consistently top-performing sales professionals all have something in common. They have adjusted their approach to selling their products and services to align with the desires and needs of decision-makers in our current economy. They understand it is not business as usual.
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Ten Commandments Of Event Marketing (posted 06/11/12)
Just about every day, marketers at banks and credit unions get requests to sponsor something.
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Small Business Is Big Business for Community Banks (posted 06/11/12)
There is a significant “sea change” in financial services, as many banks attempt to re-align their approach to the small-business market.
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Time For Low-Cost, High-Impact Marketing Strategies (posted 06/11/12)
Are you marketing your bank’s programs and services by the old standard or the gold standard?
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Financial Advisors Need To Pay Attention To Clients’ Needs (posted 06/11/12)
In the wake of the recession, people are finding financial advisors, especially good ones who have really deep relationships with their clients, more necessary than ever.