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The New England Financial Marketing Association (NEFMA) and The Warren Group hosted the Best in Marketing Awards this year – and despite several snowy setbacks, hundreds of bankers and agency partners arrived from all over the region for a sold-out celebration.

Held on Jan. 29 in the midst of the NEFMA Winter Conference, the awards dinner feted winners in a variety of categories, including social media campaigns, print ads, radio spots, television commercials and alternative marketing techniques.

Drawing from hundreds of submissions, the judges – Sam Harrison, owner, Linett & Harrison, a full-service marketing, advertising and branding agency; Laura Pomerene, marketing director, First National Bank and Trust; and Theresa Wendhausen, branding and communications officer, First National Bank and Trust – considered not only the marketing materials, but also the impact they had.

More than 200 winners and guests assembled in the Marketing Hall of Fame, a paparazzi-rich red carpet inside the Crowne Plaza Natick, posing for photos before proceeding to the awards dinner at The Verve, a cozy, laughter-filled affair led by master of ceremonies Adam Cupples, assistant vice president and digital marketing manager of HarborOne Bank, and vice president of NEFMA.

Recognizing “individuals and companies who go the extra mile every day and have the courage and vision to go outside of the status quo,” the 2015 Best in Marketing Awards may have been one night, but the winners are financial marketing superstars all year long.

 

Under $500 million

Community Service


First Place: Clinton Savings Bank
(McDougall & Duval Advertising)
Runner Up: StonehamBank
(Pannos Winzeler Marketing)

 

Expansion Mergers & Acquisitions


First Place: Newport Federal
(Flaherty Robinson Design)

 

New/Remodeled Branch


First Place: Dean Bank
(Pannos Winzeler Marketing)
Runner Up: Jewett City Savings Bank

 

Differentiation


First Place: Woodsville Guaranty Savings Bank
(Sean Tracey Associates)
Runner Up: Eastern Savings Bank
(HCC Marketing)

 

Local


First Place: StonehamBank
(Pannos Winzeler Marketing)
Runner Up: Town & Country Federal Credit Union
(Sean Tracey Associates)

 

Overall Brand


First Place: Claremont Savings Bank
(Creative Co-op)
Runner Up: Harvard University Employees Credit Union
(Monderer Design)

 

Product Deposits


First Place: Clinton Savings Bank
(McDougall & Duval Advertising)
Runner Up: Georgetown Bank (Stackpole & Partners)

 

Loans


First Place: North Brookfield Savings Bank
(Davis Advertising)
Runner Up: Peoples Trust Company
(Pannos Winzeler Marketing)

 

Services


First Place: Town & Country Federal Credit Union
(Sean Tracey Associates)
Runner Up: The Cooperative Bank
(The Melton Agency)

 

 

Wealth Management


First Place:Fiduciary Trust
(Stackpole & Partners)

 

Public Relations Issue Based


First Place: Ledyard  Bank
(GYK Antler)

 

Individual Components Actionable Item


First Place: StonehamBank
(Pannos Winzeler Marketing)


Contest


First Place:
City of Boston Credit Union
Runner Up: Norwood Bank
(HCC Marketing)

 

Outdoor Advertising


First Place: The Cooperative Bank
(The Melton Agency)

 

Print


First Place: Sage Bank
(Small Army)
Runner Up: Claremont Savings Bank
(Creative Co-op)

 

Radio


First Place: Sage Bank
(Small Army)
Runner Up: Woodsville Guaranty Savings Bank
(Sean Tracey Associates)

 

Social Networking


First Place: Norcom Mortgage
Runner Up: Jewett City Savings Bank
(Sundin Associates)


TV


First Place: Marlborough Savings Bank
(Pannos Winzeler Marketing)
Runner Up: Woodsville Guaranty Savings Bank
(Sean Tracey Associates)

 

Website


First Place: Harvard University Employees Credit Union
(Jackrabbit Design)
Runner Up: Sage Bank
(Small Army)

Over $500 million

Community Service Development


First Place: Bekrshire Bank
Runner Up:Country Bank

 

Community Service Youth


First Place: St. Mary’s Credit Union
Runner Up: Blue Hills Bank

 

Expansion Mergers & Acquisitions


First Place: United Bank
(GYK Antler)
Runner Up: Northshore Bank (McDougall & Duval Advertising)

 

New/Remodeled Branch


First Place: BankRI
Runner Up: Northern Bank
(Sundin Associates)

 

Image Core Values


First Place: Florence Bank
(Sean Tracey Associates)
Runner Up: First County Bank
(The Verdi Group)

 

Differentiation


First Place: Workers’ Credit Union
(smith&jones)
Runner Up: Florence Bank (Sean Tracey Associates)

 

Green


First Place: Berkshire Bank
(Leverage Marketing Group)

 

Local


First Place: The Cooperative Bank of Cape Cod
(HCC Marketing)
Runner Up: Kennebunk Savings
(CD&M Communications)

 

Overall Brand


First Place: Blue Hills Bank
(Small Army)
Runner Up: BankFive
(McDougall Interactive)

 

Product Deposits


First Place: BankFive
(McDougall Interactive)
Runner Up: HarborOne Bank
(Sir Isaac)

 

Loans


First Place: St. Mary’s Bank
Runner Up: Webster First Federal Credit Union
(Davis Advertising)

 

Services


First Place: Greylock Federal Credit Union
Runner Up: Meredith Village Savings Bank
(HCC Marketing)

 

Wealth Management


First Place: Washington Trust Company

 

Public Relations Image Based


First Place: MutualOne Bank
(Sundin Associates)
Runner Up: St. Mary’s Bank

 

Public Relations Issue Based


 

First Place: Watertown Savings Bank
Runner Up: Village Bank
(Sundin Associates)

 

Individual Components


Advertorial, Press Release, Print, Publishing


First Place: Florence Bank
(Sean Tracey Associates)
Runner Up: Washington Trust Company

 

Contest


First Place: HarborOne Bank
(Sir Isaac)
Runner Up: Berkshire Bank
(Leverage Marketing Group)

 

Direct Mail


First Place: The Cooperative Bank of Cape Cod
(HCC Marketing)
Runner Up: Thomaston Savings Bank
(Leverage Marketing Group)

 

Give Away


First Place: Navigant Credit Union

 

Holiday/Seasonal


First Place: St. Anne’s Credit Union
Runner Up: The Cooperative Bank of Cape Cod
(HCC Marketing)

 

Live Event


First Place: Country Bank
Runner Up: Florence Bank
(Sean Tracey Associates)

 

Non Traditional Medium


First Place: MutualOne Bank
(Sundin Associates)
Runner Up: Kennebunk Savings
(CD&M Communications)

 

Outdoor Advertising


First Place: Salem Five
Runner Up: Kennebunk Savings (CD&M Communications)

 

Partnership


First Place:
Kennebunk Savings
Runner Up: St. Anne’s Credit Union/BayCoast Bank/First Citizens’ Federal
Credit Union/Southern MA Credit Union

 

Radio


First Place: Machias Savings Bank
(Reflex Blu)
Runner Up: Florence Bank
(Sean Tracey Associates)

 

Social Networking


First Place: First County Bank
(Sundin Associates)
Runner Up: Kennebunk Savings

 

Sponsorship


First Place: Salem Five
Runner Up: Washington Trust Company

 

TV


First Place: Navigant Credit Union
(Duffy & Shanley)

 

Video


First Place: Machias Savings Bank
(Reflex Blu)
Runner Up: Merrimack County Savings Bank
(Creative Co-op)

 

Website


First Place: Florence Bank
(Sean Tracey Associates)
Runner Up: Salisbury Bank
(Pannos Winzeler Marketing)

NEFMA Awards Archive

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