What does it take to create a profitable business in 2019? It all starts with your mindset. If you want to net more from your real estate business, follow these tips
As Realtors, we often deal with volatile situations where emotions are running high and disputes are common. What steps can you take to limit your exposure in each transaction that you conduct and if you must go to court, increase the probability that you will prevail?
There’s a tectonic shift taking place in the ultra-luxury market that may leave many of today’s mega-mansions languishing on the market. In fact, the very amenities that many people have valued in the past may make their property worth less, rather than more.
If you feel your blood pressure increasing every time you see that client’s number on your caller ID, it may be time to ask, “Is it time to fire that annoying client?”
What does it take to market a $20 million property? How would you market a $135 million listing?
Whether it’s the time it takes to generate a lead, convert a lead, take a listing, show buyers property or close a sale, every aspect of the real estate business has a different cycle time.
Pricing your listings properly at the beginning of the listing period is the most important step to getting your properties under contract. While some of the following strategies are not for the weak of heart, try them – they really do work.
When most real estate professionals make business-related posts on their website or the social media, they do so with the expectation that their site will attract customers for their business.
Are you still doing a listing “presentation” where you use slides or do most of the talking? If you want to convert more listing appointments into signed listings, it’s time to shift from doing listing presentations to doing listening consultations.
Would you like to generate leads without spending a lot of money, cold calling, or door-knocking and have the person you’re contacting willingly give you the names of other potential leads? It’s easier than you may think.
The market is rapidly dividing itself into two separate buckets — do it yourself, low (or no) commission models versus concierge style service coupled with a unique value proposition. There’s a third bucket, however, where most agents fit.
The tax bill has passed, home prices are up, the stock market keeps hitting all-time highs and consumer confidence has soared. On the other hand, we’ve been rattled by a year of unprecedented natural disasters, growing divisiveness and an ongoing inventory shortage. What will happen in 2018? Look for things to shake, rattle and roll!
Marketing and converting open house leads is easier than ever and it costs next to nothing. Perhaps the most shocking finding in the 2016 NAR Profile of Buyers and Sellers was that an open house generates as many closed listing transactions as Realtor.com, Zillow, Trulia, MLS, broker and
How would the real estate industry change if its online paid advertising models no longer worked? There’s a tremendous transformation taking place that will fundamentally alter how you will do business in the very near future. What can you do to be prepared?
If there was a lead generation program that cost nothing, that resulted in more closed listing transactions than all the real estate lead generation, MLS and brokerage websites combined, and that allowed you to do a face-to-face presentation with “right now buyers and sellers,” would you use it? If you answered yes, it’s time to revisit the open house.
Numerous articles have been written proclaiming that it’s cheaper to rent than to buy, that today’s high prices are preventing first-time buyers from purchasing, and that Millennials aren’t nearly as motivated to purchase homes as the Baby Boomers were. The next time you hear one of these
Your buyers are about to close on a vacant house and must be out of their current property no later than the end of the month.
Murders, suicides, hauntings – all provoke prurient interest in a property that can often morph into a three-ring media circus. If you became the listing agent, would you downplay the media attention to avoid the property becoming more stigmatized or would you capitalize on the free publicity? More importantly, what disclosures would you advise your clients to make?
Effective branding is at the heart of virtually every successful business, yet it is a rarity in the real estate industry. If you’re branding your business with your name, it may be time to take a different tack.
Much has been made about the fact that the top leadership positions in real estate are held primarily by men. Could it be that women are deciding to create their businesses in a way that suits them rather than trying to fight it out in the boardroom for a limited number of seats at the table?