| Eastern Bank put the spotlight on the city and people of Lawrence in its new commercial "Lawrence First," which will debut Friday night on NESN during the Sox-Yankees game.
The 30-second spot plays on the bank’s tagline, "Here, you’re first," which the company introduced in April. Featuring real images of Lowell businesses, families and residents, a voiceover tells viewers, "When you put community first, a town’s true spirit can really shine."
