Lesley Lambert talks the real estate talk, and she dances the dance, as well.

Lambert lives a double life – she works full-time as sales associate and technology trainer at Park Square Realty based in Western Mass., and in her spare time she helps coach her daughters’ dance team.

Lambert was born into the business, and has worked in real estate in the Pioneer Valley for the last 25 years.

Lambert’s mother owned and operated Real Estate Classics, and gave her daughter the endearing nickname of “The Real Estate Brat” because she started helping around the office when she was young.

Lambert didn’t wait long to start in the family business. She got her license to practice when she turned 18 to help pay for her education at Westfield State College, now Westfield State University, where she majored in communications and writing.

She has taken on a variety of roles in the industry. Lambert started as a sales associate, worked up to being a manager and then a trainer of younger Realtors.

“As I grew up and got more experience I took on more responsibilities,” Lambert explained.

While she was on maternity leave, her mother decided it was time to retire. Lambert had the opportunity to take over the company, but wanted more time free for her daughters because she knew how time-intensive it was running a firm. So about seven years ago, she went to work for Park Square Realty.

At Park Square, Lambert specializes in helping with short sales and marketing of residential real estate. She works with buyers on occasion, but is a much stronger listing agent, she told Banker & Tradesman.

That marketing specialty is in part a result of her growing up as “a self-professed geek.” From its inception, her father was very involved in the technology of computers and the Internet. Lambert utilized her free time to make herself web-savvy and well-versed in social media. Now she uses that knowledge to show other brokers the ropes.

“I love the fact that there are no two days that are the same in the business,” Lambert said. “I love that I’m able to help so many people with such a major part of their lives. Where we live is a huge decision, whether it’s problem-solving or dream-making. Then there’s the flexibility of it. I’m a single mom, so being able to create my own schedule, the ability to be at national dance competitions for my daughters, is huge. They study all types of dance on a strong competitive team, and I’m able do some coaching and choreography for them. This way I’m able to keep myself involved and … it’s a wonderful way to stay in something I am passionate about.”

Lambert’s friend Jaclyn Stevenson, director of public relations and social media at Winstanley Partners in Lenox, nominated her for a 2013 Women of FIRE Award. The two met at a social media conference known as PodCamp Western MA, of which Lambert has become an integral part, assisting with planning, promotion and teaching.

“I’ve been able to see how she uses social media and new technology to make herself stand out as a Realtor – whether it’s being among some of the first real estate professionals in her area to place QR codes on for-sale signs, producing how-to videos for her blog, or sporting a tiara as an original ‘TwitterQueen,’ Lesley has proven to be not just an early adopter of social media but an innovator and a maven,” Stevenson wrote in an email.

“Lesley is also a mom to two wonderful daughters, and a dancer, dance instructor, and choreographer,” Stevenson added. “Just recently, in addition to photos of her daughters at a dance competition on Facebook, I spotted one of Lesley proudly holding a ‘Top Choreographer’ award as well. To me, that is Lesley Lambert: a perfect mix of exuberance and determination.”

Lesley Lambert

by James Cronin time to read: 3 min