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For over 140 years, Banker & Tradesman has covered the residential and commercial real estate and the financial sectors, making it the most valued advertising vehicle in the Massachusetts real estate and banking markets. Our staff writers are well versed in their coverage areas, and in the ways those sections of the economy interact and overlap. Each issue of Banker & Tradesman features a review of the hottest topics from our web coverage over the past week; a collection of information for a revolving selection of Massachusetts counties and towns, By the Numbers; and our renowned Records section, the premier source of information for mortgage transactions in the state, including foreclosure deeds and credit defaults.

Banker & Tradesman is a vital tool for bankers and financial professionals, providing the most current and accurate data with complete real estate transactions and listings. We also feature a highly rated website, bankerandtradesman.com, and a popular daily e-news alert with more than 10,000 readers. The Warren Group produces multiple events and seminars each year that feature the most influential and informed government and industry experts. Advertising in Banker & Tradesman positions your organization as an industry leader.

btpaperOur independent editorial staff drills deep into the issues affecting real estate and finance in Massachusetts. Only Banker & Tradesman readers can tap into the most important information impacting their businesses. Armed with a wealth of news and data, our readers are the most informed, educated and powerful leaders in the local business scene.

 

 

 

 
Columns & regular features:


Industry News – News and trends in the banking, real estate and financial services scene.

  • Records and Research – Statewide real estate and credit records transactions compiled weekly for easy reading and analysis.
  • Print Exclusives – Print-only features, like By The Numbers, Hot Property and Gossip Report.
  • Special Supplements – Hone in on industry-specific topics, such as commercial real estate, law, housing and banking.

 

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Advertising Material Specifications

File formats:
PDF version 1.3 (transparency flattened), EPS, or TIFF
PDF:
1.3 (transparency flattened), PDF/X-1a:2001
Acceptable Software:
Photoshop, Illustrator & InDesign.
Resolution:
300 DPI
TAC limit (Total Area Coverage):
SWOP (coated) #5 Sheet TAC = 300%
Color:
CMYK
ICC color profile:
North America Prepress 2
Rich Black Settings:
100k, 75c, 63m, 63y
Fonts:
PostScript or OPEN fonts.
Images & Fonts:
Should be embedded or included.
onlineThe website features all the real estate, banking and lending, and construction and development information readers really need. The combination of industry news and weekly real estate transaction listings are an invaluable tool that empowers readers to make the best possible business decisions. Subscribers also have full access to the digital newspaper online. As of January 1, the website has a brand-new, sleeker design, and is now mobile optimized. We average 18,000 monthly visitors and 63,000 page views. Our brand-new reactive moving advertising options guarantee your message will be seen.

 

 

Expandable Ad Dimensions


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Delivered to approximately 7,500 people, the daily E-news Alert links directly to The Banker & Tradesman website, averaging a 20% open rate and 3.5% click-through rate per issue. Our audience uses the daily e-blast to stay up-to-date on the news that matters most to them. We’re constantly adding new recipients to the distribution list.

Primary Readers:
Real Estate Investors, Real Estate Brokers, Real Estate Developers, Builders & Contractors, Commercial Property Owners, Bankers & Lenders, Mortgage Bankers & Brokers, Government Agencies, Real Estate Professional Services Including Legal, Insurance, Accounting and Appraisal.

 


Subscribers/Circulation:
3,000


Newspaper Audience: 
7,500+


B&T Daily / Weekly Opt-In Circulation:
10,000


BankerandTradesman.com Monthly Unique Visitors:
18,000