Realtors from across the world convened at the National Association of Realtors’ annual conference last month in San Diego vaccinated, masked up and ready face the challenges ahead in 2022.
Only a small percentage of agents understand how to effectively persuade sellers to list at a full commission. Instead, agents are often so desperate to get the listing that they cave in the moment the seller asks them to reduce their fee. It’s time to stop and here’s how to do it.
Digital signatures have made signing the reams of transaction paperwork virtually painless. The ease of signing digitally, however, has created a whole set of different issues that agents, brokers, and lenders must monitor in order to keep their documents secure.
Fall selling season is upon us. To maximize your production for the rest of 2021, carefully targeting how you spend your marketing dollars is crucial.
A number of agents in recent months have become adamant that we should all stop our buyers from writing “love letters” to sellers because these letters often violate fair housing laws. I strongly disagree.
Couple skyrocketing construction costs with the end of COVID-19 mortgage forbearance, the end of the eviction ban, plus the oldest Baby Boomers turning 75 this year, and inventory increases may occur much sooner than anyone anticipates.
A critical reason every buyer needs a competent agent with excellent negotiation skills is to prevent lawsuits, especially when post-closing problems occur. The question is how to avoid post-closing problems in the first place.
With a hot spring market fast approaching and few new home listings in sight, many sellers’ agents are struggling to fill their pipelines with homes. Here are some tips that can help.
Would you like to make your lead generation dollars go further in 2021? An excellent way to achieve this goal is to laser focus on your top three lead generation activities that produce the highest number of closed transactions.
When it comes to profitability, most real estate professionals are focused on revenues or gross commissions. What many agents miss, however, is how they can be more profitable by working smarter.
Most agents don’t want to be bothered with rental leads, yet they can be a great source for both buyers and future business. The question is how do you convert renter leads who don’t know they are qualified to buy a home right now?
As we head into the end of 2020 and plan for 2021, where can you market your business to obtain the highest return for your time and money?
With a dramatic drop in inventory in markets across Massachusetts and the nation, seller seminars could be an important step to take to help keep your business strong during the pandemic.
Are you thinking about starting a team or do you already have one? Failure to keep an eye out for these mistakes can result in disputes within your team, cash flow problems or even the disbanding of your team.
Amid the backdrop of the pandemic, tremendous disruption and the George Floyd protests, agents across America are getting their first look at what to expect in the “new normal.”
As states begin lifting stay-at-home orders, how will prices from the pre-COVID-19 market compare to those post-COVID-19 market? More importantly, how can you determine exactly how much prices are changing in your local market?
If you know of anyone who is facing a mortgage crunch due to COVID-19, time is of the essence. The sooner they take definitive action to address their situation, the more likely they will be to successfully navigate through this difficult time.
Fear is a normal reaction to the pandemic. Here are four steps to take to manage any fear you may be experiencing and to get back to enjoying your life as much as possible.
How do you find more clients? Which day of the week and what time of day will get the most opens on your email? Here’s what you need to know to hit the sweet spot for your business in 2020.
We all carry unconscious biases. We’re simply more comfortable around people who are like us. Unfortunately, this can find its way into our work lives in insidious ways.
