Under its new ownership, the Boston Herald has slashed editorial and advertising staff, setting off a fresh round of concern about the effects of Denver-based Digital First Media’s cost-cutting priorities on the Boston media landscape.

In a move that will cut its real estate costs, the Herald will depart from 70 Fargo St. in Boston’s Seaport District in favor of a suburban office park in Braintree. The Herald leased 13,000 square feet at 100 Grossman Drive, part of the two-building Braintree Executive Park complex owned by Boston-based Albany Road Real Estate Partners.

The Herald indicated a preference for a South Shore location in its space search, reportedly touring various buildings in Braintree and Quincy.

The Grossman Drive location won out because of its proximity to the Braintree station on the MBTA’s Red Line and its free parking, said Stephen Woelfel, a senior vice president at Colliers International who represented ownership.

“We’re continuing to see companies that are getting priced out of the Seaport considering Braintree and Quincy in buildings with lower costs and access to public transportation,” Woelfel said.

Landlords in the south suburban submarket have been able to push office rents for class A space into the mid $20s to low $30s per square foot on a gross basis, he said, compared with the Seaport’s high $50s and up range.

The Herald will become the largest tenant in the 62,000-square-foot multi-tenant building, occupying part of the space previously leased to charter jet brokerage Sentient Jet, which moved to Quincy’s Batterymarch Park more than a year ago.

The Herald lease leaves approximately 20,000 square feet available in the complex, Woelfel said. Existing tenants include Rockland Trust Co., Genworth Mortgage, Tremont Credit Union, Bank of America and Harvard Vanguard Medical Assoc.

Herald Suburban Move Will Shave Real Estate Costs

by Steve Adams time to read: 1 min
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