Boston-based mortgage technology company Own Up raised $12 million in its latest funding round as it prepares to add 15 states to its market.

The funding round was led by Texas-based Brand Foundry Ventures, Own Up said in a statement. Previous investors Link Ventures, Listen Ventures and TechStars Ventures also participated in the round.

The new capital will be used to invest in the technology behind its platform and expanding its customer success team, the company said.

“Own Up brings radical transparency to the mortgage industry, leveling the playing field for consumers and empowering them to make the best financial decisions for their specific situations,” Own Up said in a statement. “In 2020, as many Americans found themselves reevaluating their budgets and lifestyles, Own Up helped individuals and families across the country navigate their home buying and refinancing journeys.”

Own Up offers a free digital platform that provides consumers with customized market data and verified loan offers while allowing them to maintain confidentiality. Customers are linked directly to vetted lenders that match to their needs and connected with advisers who provide support through the process.

The platform is available in Colorado, Connecticut, Florida, Georgia, Maine, Massachusetts, Michigan, New Hampshire, Pennsylvania, Rhode Island and Texas. Own Up is expanding its marketplace to 15 new states, including California, the country’s largest real estate market.

“We are proud of our unyielding commitment to empowering consumers with customized data and personalized advice,” Patrick Boyaggi, co-founder and CEO of Own Up, said in a statement. “As a collaborative fintech company, we will continue to develop technology that eliminates information asymmetry and creates a best-in-class experience for everyone searching for a fair deal on their mortgage. This new round of funding will enable us to help more people, in more ways.”